Consumer housing choices among residents living in wooden multi-storey buildings

Wooden multi-storey construction (WMC) offers an alternative building solution for urban consumers seeking a low-carbon, sustainable lifestyle yet, the literature on consumer experiences in newly constructed WMC-apartments is sparse. This exploratory study develops understanding about choices with built through thematic interviews of residents and property managers five cities across Finland Sweden.Contents analysis reveals that neither material nor sustainability triggered residents’ initial interest new apartment. Residents found WMC appealing but traditional housing choice criteria (e.g. location, floor plan affordability) guided ultimate purchasing decision. Notwithstanding, expressed developed neighbourhoods suffered from limited services trusted future long-term development would increase service availability.Wood was experienced as mainly positive assessed together overall aesthetics, durability aspects building. builders considered apartment’s during resistance to changing climate conditions).